Muskism

About the book

Academics Quinn Slobodian (Boston University) and Ben Tarnoff analyze 'Muskism' as a structural ideology centered on Elon Musk but extending beyond his individual personality. Drawing parallels to how 'Fordism' emerged around Henry Ford, the authors examine how Musk's business practices and political ambitions promise freedom through innovation while deepening dependence on private actors. The 272-page book moves beyond Musk's public persona to explore what kind of social and political world this vision creates, and what it means for democracy, labor, and legitimacy in the modern era.