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Fidji Simo
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TIME 100 AI 2025

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pioneer Sam Altman
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TIME 100 AI 2025

OpenAI CEO of Applications, former Instacart CEO

Fidji Simo

CEO of Applications — OpenAI

Profile

Fidji Simo is OpenAI’s first CEO of Applications — a role created specifically for her in May 2025 and started that August. She reports directly to Sam Altman and owns almost everything that isn’t raw research or infrastructure: product, business, engineering, operations, the go-to-market layer of ChatGPT. If Altman’s job is to build the model, Simo’s job is to turn it into a business that reaches billions of people without breaking them.

Her résumé is unusually product-heavy for an AI executive. She grew up in Sète, a small fishing town in the south of France, and was the first in her family to finish high school before making it to HEC Paris and UCLA Anderson. She spent four years at eBay, then a decade at Facebook (2011-2021), where she ran the video product, the News Feed app, and eventually the flagship Facebook app itself — the consumer surface that a billion-plus people opened every day. From 2021 to 2025 she was CEO of Instacart, taking it public in 2023 and pivoting it from a pandemic delivery app into an ads-and-data business.

Why this matters to anyone building with AI: Simo is the person deciding what ChatGPT is as a product. Under her watch, OpenAI has launched ChatGPT Health, introduced advertising into ChatGPT, acquired the tech show TBPN, and shipped parental controls and age-prediction work for teen accounts. She’s been publicly candid that she thinks Meta “didn’t anticipate the risks” its products created in society, and has framed her first big task at OpenAI as addressing mental-health harms surfacing in ChatGPT usage data. That’s a very different posture from the growth-first consumer-tech template she came up in.

She’s also the founder and president of the Complex Disorders Association (formerly the Metrodora Foundation), a nonprofit funding research into neuroimmune disorders — an interest that is personal: she lives with POTS, the same condition that led her to take medical leave from OpenAI in April 2026. For developers, the thing to watch is how the consumer application layer of the frontier AI company is being shaped — the distribution and product instincts of a Facebook/Instacart operator, not a researcher.

Key Articles & Papers

Joining OpenAI at 10 2025 — Simo's own reflection, written four months in, on why she joined OpenAI and how she's thinking about the applications layer. OpenAI Expands Leadership with Fidji Simo 2025 — OpenAI's official announcement of the CEO of Applications role and what it covers. OpenAI's Fidji Simo Plans to Make ChatGPT Way More Useful — and Have You Pay For It 2025 — Wired Q&A on her product plans, monetization, mental-health risks, and her chronic illness. An Interview With Instacart CEO Fidji Simo About Big Ambitions 2022 — Ben Thompson interview that shows how she thinks about platform strategy — useful context for what she'll likely do with ChatGPT. TIME 100 Most Influential People in AI 2025: Fidji Simo 2025 — TIME's profile of Simo among the 100 most influential figures in AI in 2025.

Videos

YouTube video
YouTube video
YouTube video
YouTube video
YouTube video

Spotify Podcasts

Fidji Simo: Meta, Instacart, & OpenAI journey [Glue Guys Classic]
Fidji Simo: Meta, Instacart, & OpenAI journey [Glue Guys Classic]
OpenAI's Fidji Simo on why ads are coming to ChatGPT
OpenAI's Fidji Simo on why ads are coming to ChatGPT
Fidji Simo - Creating Delightful Consumer Experiences - [Invest Like the Best, CLASSICS]
Fidji Simo - Creating Delightful Consumer Experiences - [Invest Like the Best, CLASSICS]
How OpenAI Is Helping People Take Control of Their Health | Fidji Simo
How OpenAI Is Helping People Take Control of Their Health | Fidji Simo
Fidji Simo - Creating Delightful Consumer Experiences - [Invest Like the Best, EP.328]
Fidji Simo - Creating Delightful Consumer Experiences - [Invest Like the Best, EP.328]
Fidji Simo on Integrating Work and Life
Fidji Simo on Integrating Work and Life
Fidji Simo: Harnessing Inner Power - [Glue Guys, EP.19]
Fidji Simo: Harnessing Inner Power - [Glue Guys, EP.19]
TNB Tech Minute: OpenAI’s Fidji Simo Taking Medical Leave Amid IPO Preparations
TNB Tech Minute: OpenAI’s Fidji Simo Taking Medical Leave Amid IPO Preparations
OpenAI's $200M Podcast Acquisition: TBPN, Fidji Simo, and the Lobbying Play
OpenAI's $200M Podcast Acquisition: TBPN, Fidji Simo, and the Lobbying Play
The Future of Communities: With Guest Fidji Simo
The Future of Communities: With Guest Fidji Simo

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pioneer Sam Altman
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