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TIME 100 AI 2024

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TIME 100 AI 2024

Hugging Face AI and Climate researcher

Sasha Luccioni

AI & Climate Lead — Hugging Face Adjunct Professor — McGill University
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Profile

Sasha Luccioni is the researcher who put a number on what everyone in AI would rather not talk about: the electricity bill and the carbon cost of building and running these models. As AI & Climate Lead at Hugging Face — and now Co-Founder and Chief Scientific Officer of the Sustainable AI Group — she has spent the better part of a decade turning “AI has an environmental footprint” from a hand-wavy talking point into measurable, reproducible science. If you have ever wondered how many grams of CO₂ your inference call actually costs, you are asking a question that Luccioni’s work largely made answerable. She was named to TIME’s 100 Most Influential People in AI in 2024 and featured on the BBC’s 100 Women list the same year.

Born in Ukraine and raised in Canada, she came into the field sideways — starting in the humanities before moving into computer science, earning a PhD in AI, and doing a stint in applied finance research before deciding she wanted to do socially useful work. She spent time working alongside Yoshua Bengio on AI-for-good and AI-for-climate projects, and is a founding member of Climate Change AI and a board member of Women in Machine Learning. She is also an Adjunct Professor at McGill University’s School of Computer Science.

What makes her matter to developers is that she builds tools, not just papers. She helped create CodeCarbon, a Python package that estimates the emissions of your training and inference runs, and it has become one of the most widely adopted sustainability instruments in the ML ecosystem — a few lines of code that turn an abstract concern into a dashboard number. More recently she launched the AI Energy Score, a standardized benchmark and public leaderboard (unveiled at the Paris AI Action Summit in February 2025) that rates models 1-to-5 stars on their energy efficiency across ten tasks, the way an appliance gets an Energy Star label.

Her central argument is uncomfortable and increasingly hard to dismiss: reaching for a giant, general-purpose generative model when a small task-specific one would do is often orders of magnitude more wasteful, and the industry’s default of scaling everything hides real physical costs. She is not a doomer and not an accelerationist — she is an empiricist who thinks the field should measure what it’s spending before it decides whether the spending is worth it. For anyone building with AI today, that framing is a useful counterweight to the “just use the biggest model” reflex.

Key Articles & Papers

Estimating the Carbon Footprint of BLOOM, a 176B Parameter Language Model 2022 — The landmark life-cycle accounting of a large LLM — ~50 tonnes CO₂e including manufacturing and operations — that set the template for how model emissions get reported. Power Hungry Processing: Watts Driving the Cost of AI Deployment? 2024 — The first systematic comparison of inference costs across model types, showing multi-purpose generative models are orders of magnitude more expensive than task-specific ones. Counting Carbon: A Survey of Factors Influencing the Emissions of Machine Learning 2023 — A broad survey mapping what actually drives ML emissions — hardware, energy grid, model size — essential grounding for anyone measuring their own footprint. Stable Bias: Analyzing Societal Representations in Diffusion Models 2023 — A NeurIPS benchmark study of gender and ethnicity bias in text-to-image models, showing her work spans ethics as well as energy. Announcing AI Energy Score Ratings 2025 — Launch of the standardized 1-to-5-star energy leaderboard for AI models — an appliance-style efficiency label for the model era. The Environmental Impacts of AI — Policy Primer 2024 — An accessible, policy-oriented explainer that translates the research into terms regulators and practitioners can act on.

Videos

YouTube video
YouTube video

Spotify Podcasts

AI & Sustainability: follow the money! with Boris Gamazaychikov and Sasha Luccioni | #79
AI & Sustainability: follow the money! with Boris Gamazaychikov and Sasha Luccioni | #79
Green IO
2026
We’re doing AI all wrong. Here’s how to get it right | Sasha Luccioni
We’re doing AI all wrong. Here’s how to get it right | Sasha Luccioni
TED Talks Daily
2025
Sasha Luccioni - iA et Impact Environnemental : l'avis de la chercheuse [REDIFF]
Sasha Luccioni - iA et Impact Environnemental : l'avis de la chercheuse [REDIFF]
Trench Tech
2025
The hidden environmental costs of a single AI prompt, with Dr. Sasha Luccioni
The hidden environmental costs of a single AI prompt, with Dr. Sasha Luccioni
Pioneers of AI
2025
Sasha Luccioni - IA et Crise Climatique : Prêts pour le Choc ?
Sasha Luccioni - IA et Crise Climatique : Prêts pour le Choc ?
Trench Tech
2025
Dr Sasha Luccioni: The climate cost of AI
Dr Sasha Luccioni: The climate cost of AI
Solving for Climate
2024
Generative AI is a Climate Disaster w/ Sasha Luccioni
Generative AI is a Climate Disaster w/ Sasha Luccioni
Tech Won't Save Us
2024
Sasha Luccioni: Connecting the Dots Between AI's Environmental and Social Impacts
Sasha Luccioni: Connecting the Dots Between AI's Environmental and Social Impacts
The Gradient: Perspectives on AI
2024
AI is dangerous, but not for the reasons you think | Sasha Luccioni
AI is dangerous, but not for the reasons you think | Sasha Luccioni
TED Talks Daily
2023
Greener, with Sasha Luccioni
Greener, with Sasha Luccioni
The Data Fix
2023

YouTube

YouTube video
2026
YouTube video
2026
YouTube video
2025
YouTube video
2025
YouTube video
2025
YouTube video
2025
YouTube video
2025
YouTube video
2024
YouTube video
2024
YouTube video
2023

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